Avoid misleading “natural” skincare claims! Learn how to spot truly natural skincare products, read ingredient labels, and avoid greenwashing. Discover Avila Naturalle’s 100% natural skincare range today!
What is Greenwashing in Skincare?
Greenwashing is when skincare brands mislead consumers by marketing products as “natural” or “organic” when they still contain harmful chemicals like parabens, sulfates, and artificial fragrances.
Common Greenwashing Tactics:
Using words like “natural” or “organic” without certification
Highlighting one or two natural ingredients while the rest are synthetic
Using green packaging and nature-inspired branding to appear eco-friendly
At Avila Naturalle, we ensure complete ingredient transparency and 100% chemical-free formulations so you can trust what you’re putting on your skin.
How to Identify Truly Natural Skincare Products
1. Read the Ingredients List Carefully
A genuine natural skincare product should be free from synthetic chemicals and contain plant-based ingredients such as:
Shea Butter – Deep hydration & skin healing
Coconut Oil – Natural antibacterial & moisturizer
Aloe Vera – Soothing & anti-inflammatory benefits
Tea Tree Oil – Fights acne & skin infections
Avoid these harmful chemicals:
Parabens – Linked to hormone disruption
Sulfates (SLS/SLES) – Can cause skin irritation
Artificial Fragrances – May contain hidden toxic chemicals
Tip: Always check the INCI list (International Nomenclature of Cosmetic Ingredients) to verify the product’s true composition.
2. Look for Authentic Certifications
True natural skincare brands undergo strict checks and often carry certifications
At Avila Naturalle, we follow the highest natural skincare standards, ensuring our products are safe, non-toxic, and effective.
3. Beware of “Free From” Claims
A product labelled “paraben-free” or “sulfate-free” doesn’t always mean it’s 100% natural. Some brands remove one harmful ingredient but still use hidden synthetic chemicals.
At Avila Naturalle, we never use artificial preservatives, fragrances, or dyes. Our products are made with pure botanical extracts and essential oils.
4. Research the Brand’s Commitment to Natural Skincare
Ask these key questions before buying:
Does the brand disclose all ingredients?
Are they transparent about sourcing their raw materials?
Do they educate consumers on skincare safety?
Avila Naturalle is built on the values of honesty, purity, and health-conscious beauty. Our chemical-free skincare products are made to nourish and protect your skin naturally.
5. Test the Product: Texture, Scent, & Feel
Have a light, non-greasy texture
Smell like real herbs, plants, or essential oils (not synthetic perfumes)
Absorb easily without irritation
If a product labelled “natural” smells overly strong or has an extremely long shelf life, it likely contains hidden synthetic additives.
Why Choose Avila Naturalle for 100% Natural Skincare?
100% Free from Chemicals & Toxins
Made with Plant-Based Ingredients
Eco-friendly & Cruelty-Free
Suitable for All Skin Types
We believe in authentic skincare solutions that deliver real results without harming your skin.
Final Thoughts
With so many brands using misleading “natural skincare” claims, it’s essential to be an informed consumer.
By checking ingredients, certifications, brand transparency, and product quality, you can confidently choose truly natural skincare products.
Start Your Natural Skincare Journey with Avila Naturalle!
Explore our range of 100% natural skincare products and experience the power of nature today! Shop Now!!!
